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AUDiM - Adults Upskilling in Digital Marketing

Realisation: 2022-2024

The Covid pandemic has accelerated digitization transformation and affected all sectors. The extent and use of digital technologies vary across sectors, but it is getting more and more important.

The main project aim is to strengthen adult learners and NGO workers (especially the elder generation) by digital competencies and explain them in an understandable way the root of digitization, the basic principles, and its benefits.

The project objective is to develop educational materials for adult learners and NGO’s workers in digital marketing.