AUDiM - Adults Upskilling in Digital Marketing

  Realisation: 2022-2024

The Covid pandemic has accelerated digitization transformation and affected all sectors. The extent and use of digital technologies vary across sectors, but it is getting more and more important.

The main project aim is to strengthen adult learners and NGO workers (especially the elder generation) by digital competencies and explain them in an understandable way the root of digitization, the basic principles, and its benefits.

The project objective is to develop educational materials for adult learners and NGO’s workers in digital marketing.

18.01.2024 Digital marketing for non-profit organizations in an e-learning course

The AUDiM project implemented in cooperation with partners from Lithuania, Slovenia and the Netherlands was successfully completed at the end of 2023.

The main output of the project is an e-learning course on digital marketing and its use in the non-profit sector. It is a comprehensive educational material, freely available from the website.
The course consists of a minimum of theoretical information, the emphasis is on practical examples of use, specific tips and examples of good practice. The course also includes podcasts and an online manual.
The course was primarily created for employees in the non-profit sector, but its use is much wider. Anyone interested in the topic of digital marketing can find interesting information here.

19.10.2023 Piloting as the main topic of online meeting

The partners of the Audim project met again online to discuss the current topic of the project - piloting.

In particular, they discussed how to reach out the group and also the involvement of NGO´s in the piloting. It should start in the next few days..

Photos from the online meeting - by clicking enlarge photo

25.09.2023 Project meeting in Kaunas

Another meeting of the Audim project, which took place on 25.9. 2023 in Kaunas, Lithuania, we could not unfortunately attend in person, but we at least took the opportunity to join online.

The main topic was the technical side of issuing certificates to the involved participants who complete the online courses created as an outcome of the project.

Photos from the meeting - by clicking enlarge photo

21.04.2023 Successful meeting of representatives of partner organizations in Burgh Haamstede

On April 20-21, 2023, the third personal meeting of representatives of partner organizations in the AUDiM project took place. Hosted by the Dutch organization Pro Work, the main agenda was to plan the completion of the digital e-learning content and how to deliver it to the target group.

This is mainly made up of employees of the non-profit sector. In the discussion, there was also room for the sharing of topics and experiences among the participants for the implementation of the pilot verification of the prepared course. The next and last personal meeting is planned for September 2023 in Kaunas, Lithuania.

Photos from the meeting - by clicking enlarge photo

07.11.2022 The second meeting of the AUDiM project in Ljubljana

The second opportunity for a personal meeting of partner organizations of the AUDiM project was a meeting in Ljubljana, Slovenia, which took place on October 13-14, 2022.

Unfortunately, it was only partially personal, one of the partners joined the meeting online due to health reasons. However, no technical difficulties complicated the excellent atmosphere in which the meeting took place. The participants discussed and subsequently approved the created micro-learning course and agreed on further activities, when they will create supporting video materials and a text manual. The involvement of the target group in the pilot verification was also discussed. The outputs will soon be published on the project website.

Photos from the meeting - enlarge by clicking

18.07.2022 Partners meeting in Prague

In the days of 14th to 15th of July 2022 an AUDiM partners meeting took place in Prague.

In the collaborative and nice atmosphere partners discussed mostly how to develop the micro-learning courses to be a useful tool for the target group, adult learners, especially the NGO´s employees. All partners have started with development the content already and after the meeting they secured their idea on how to continue.

Photo from the meeting - enlarge by clicking